The 14 Words

Saturday, 21 December 2013

Hysteria over so-called Racist Tweet: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”


Justine Sacco tweeted a racist comment and faced the consequences.

The top PR woman for InterActiveCorp (known as IAC) rose from obscurity to internet infamy in a matter of hours. Justin Sacco tweeted, “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”

The internet reacted in a white-hot manner at the 'racist' comment, which was evidently a poor attempt at humor. This kind of incident happens a lot, but it’s very strange to see such a bone-headed move executed by a public relations professional.

What was astounding was the real-time nature of the reaction to the tweet on Friday evening. By the time she landed in South Africa, Sacco was evidently fired. I would say there is a lesson in this somewhere, but perhaps I might want to wait 24 hours before I figure out what it is.

IAC owns more than three dozen companies, including, The Daily Beast, and It reacted as fast as it could.

“This is an outrageous, offensive comment that does not reflect the views and values of IAC,” the company said in a statement. 
“Unfortunately, the employee in question is unreachable on an international flight, but this is a very serious matter and we are taking appropriate action.”
The tweet by @justinesacco was removed and the account was deleted, but not before people grabbed images of the offending tweet. The New York Times said the message was posted from London, raising questions about whether Sacco’s account had been hacked by an unauthorized user.

The New York Times said the tweet was deleted late Friday night U.S. time, or early in the morning in Africa. The newspaper said that just after midnight New York time, the entire Twitter account had been deleted. Then about 12:30 am the woman’s Facebook account was deleted.
The Times also noted how Sacco had tweeted other offensive things. And in January, she posted: 
“I can’t be fired for things I say while intoxicated right?”
Right now, at 11:04 pm Pacific time, the most popular hashtags trending on Twitter include “#HasJustineLandedYet,” “AIDS,” and “IAC.” In fact, all of those tweets are more popular than the hashtag, “Christmas.”

One observer wrote, 
“Twitter astounds me sometimes. I usually ignore stories about tweets gone bad, but the real-time-ness of #HasJustineLandedYet is nuts.
Then, even more unusual, was that Sacco evidently created a new Twitter account, called @JustineSacco6, where she profusely apologized. About an hour ago, she tweeted, 
“Hey guys, just landed in South Africa. I sincerely apologize for my ignorant tweet and hope you guys can forgive me.” 
She added, “I was stupid for posting that tweet and beg for all of your forgiveness. I tried to make a joke but it backfired on me.”
She also tweeted, 
“I just got the news that I have been fired from IAC. I expected this. Again, I am truly sorry and full of regret.” 
She also said there were people taking pictures of her and that she is trying to find a flight back to the U.S. She also directed people to donate to help AIDS research.

She also explained, 
“I did not delete my original Twitter manually. It was suspended.” And then @JustineSacco6 tweeted she had to leave Twitter because of “horrific death threats.”
Always skeptical, a Twitter follower said, 
Which fake @JustineSacco apology is the most sincere?”
The media stories on the incident are still rolling in. So far, there are posts in the International Business Times, TheWrap, the Huffington Post, the New York Times, Mashable, the New York Daily News, the Los Angeles Times, and Business Insider.

A Nigress has even made a video about it:

Another dumb-fuck Nigger urged on by the Jew:

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